Point of View (POV): It is the early 90s and Asian Paint commercials have hit the idiot box. You smile as you see the iconic ‘Mera Wala Blue’ commercial, not knowing the paint industry is disrupted for good.
Point of View (POV): It is the early 90s and Asian Paint commercials have hit the idiot box. You smile as you see the iconic ‘Mera Wala Blue’ commercial, not knowing the paint industry is disrupted for good. Before the 90s, the options of colours, shades and paint were limited and consumers/industries did not have much of a choice while picking a shade for day-to-day items or industrial products. However, all of this changed with the advent of colour automation technology in India. Colour Automation Technology helps in catering to the ever-evolving needs of colour/paint industry. This technology helps in matching, monitoring and measuring colour requirements of organisations. It also helps in standardising processes and improving overall efficiency.
This colour automation technology was brought to India by Advanced Graphics System. Colour is integral to every industry that we can possibly think of. It plays an important role in delivering the right kind of message to the end user. In B2C segments such as cosmetics, FMCG, automobile etc., consumers tend to make purchases basis the shades/colours of the product. Similarly, in B2B segments, brand/organisations make conscious decisions while picking colours – in a way that it is in sync with the target audience and does not offend/displease any customer.
Benefits of colour automation solutions
- Freedom of choice from thousands of colours
- Identifying the exact shade
- Reduced inventory
- Reduced deviation in mass production batches
- Reduces manual intervention & human error
- Ease of operations
- Improved cost optimisation
AGS Transact Technologies’ colour arm is a leading provider of Colour Matching Solutions across industries such as Paints, Textiles, Print & Publishing, Automobile, and Food & Cosmetics etc. We offer a host of comprehensive colour matching solutions for pre & post press sample-making for the packaging sector, and for lab & bulk dyeing for textile sector. With a pan India presence and esteemed clients, we have emerged as market leaders in the field of colour technology.
Our offerings in this segment include:
Paint dispensers: We offer state-of-the-art paint dispensers that provide customised & precise colour range. These dispensers also help industries save on their inventory. We also sell world-class principal X-rite that uses an automatic tinting solution to penetrate new channels such as small retail locations. Our other principals include Fillon Technologies and Fast & Fluid Management. Our customers include Kansai Nerolac Paints Limited and Berger Paints India Limited. We will also provide end-to-end lifestyle management of these machines.
As of June 30, 2022 we had installed approximately 89,180+ colour dispensing machines across India.